Sellers of luxury properties have more concerns about selling than sellers of properties that are not considered luxury homes. Because of the amount of money involved in the transaction, selling a luxury home has additional hurdles. Our real estate agents help you get over some of these hurdles.
When a home is so unique that there is nothing like it in the neighborhood, we, as real estate agents, have to do a little more work to recommend a selling price. We start out with comparables, just like with any other house. Then, the agent must know the value of other amenities in the home and on the property and adjust the price accordingly. Additionally, the agent must know and understand what is in the current inventory of available luxury homes. We then create a buyer profile that leads to a fair evaluation of your home.
This question is easier to answer when someone is selling a house that is not a luxury home. Because of the cost of a luxury home, buyers are limited, which means that it might take longer to sell a house. However, we have a list of luxury buyers looking for a specific property. In addition to listing your home the traditional way on the MLS, we also target our list of luxury buyers. Because a luxury home is in a category all its own, it doesn’t necessarily follow the market. Sometimes luxury homes sell quickly in a buyer’s market, and sometimes you need a seller’s market.
Luxury properties need just the right buyer. Real estate agents that specialize in luxury homes have a list of contacts including previous buyers, firms, brokerages, professionals and current buyers looking for luxury homes. As soon as your house becomes available, we send the listing out to this list. We are always adding to our list of luxury buyers, so we continually send out the listing as our list of luxury buyers is updated.
Not necessarily. Luxury buyers do not always follow the market because the number of luxury homes is always lower than the number of non-luxury homes available. If you have a luxury ranch home on 20,000 acres, the market might be a buyer’s market because it’s flooded with inventory, but you might have one of a few large ranches available. If several people are looking for a ranch of this size, your home could sell quickly. Our luxury home listing agents look for the unique in your home and use it to market your home.
I'm John Mahan, Sales Associate with William Raveis Real Estate, Harwich Port Office.
Throughout his childhood, John Mahan spent summers on Cape Cod at his parents’ home in Dennis Port. His intro to the Cape was, as he puts it, when his parents “carried me down the stairs at Sea Street Beach when I was a week old.” With a lifelong connection to Cape Cod, it seemed only natural for John and his wife, Mary, to move to Harwich – where they still reside – with their two young children in 1996.
Prior to moving to Cape Cod, John lived in the Worcester-Auburn area where he worked for Mass Electric for 10 years and was a member of the International Brotherhood of Utility Workers. When John and his family moved to the Cape, he worked at NSTAR for six years.
John began his career in real estate in 2002 when he joined Team Waystack Realty in Harwich Port. He has been a consistent top producing realtor in the Harwich area for the past 20 years. John’s approachable demeanor, combined with an integral understanding of the Cape Cod residential real estate market, have allowed him to build trusting, long-term relationships with his clients – both sellers and buyers.
