There is no one-size-fits-all approach to craft an effective property listing. Instead, a seller needs to allocate the necessary time and resources to ensure a house listing hits the mark with buyers. In fact, failure to do so may make it tough for a seller to generate interest in his or her home. Perhaps even worse, an ineffective home listing may make it virtually impossible for a seller to enjoy a fast, profitable house selling experience.
Ultimately, there are many things a seller can do to create an effective home listing. These include:
1. Provide Accurate Information About Your Home
Include pertinent information about your home in your property listing – you'll be glad you did. If you can provide lots of relevant information about your home to prospective buyers, you may increase the likelihood that buyers will set up showings to view your residence in-person.
There is no need to stretch the truth in your home listing, either. Conversely, if you strive to include accurate information in your home listing, you can help a buyer make an informed decision to determine if your home meets his or her expectations.
2. Avoid Jargon
Although you want your home listing to capture buyers' attention, you should try to avoid jargon. Otherwise, a buyer may be turned off by your home listing shortly after he or she starts to read it.
When it comes to crafting an effective home listing, keeping things concise and precise is ideal. If you use your home listing to engage and inform buyers, you may be able to differentiate your listing from others.
3. Add High-Resolution Images
Including high-resolution images of your home's interior and exterior may make a world of difference in your listing. These images allow you to highlight the size and beauty of your residence. As a result, they may lead to many property showings in the near future.
Of course, before you take pictures of your home, you may want to clean both inside and outside. Remove clutter from inside your home and ensure each room looks pristine prior to taking photographs for a property listing. Meanwhile, you should take photographs that show off your house's dazzling front lawn, spacious driveway and other stunning exterior features too.
For those who want to craft a home listing that garners buyers' attention, you may want to collaborate with a real estate agent as well. This housing market professional can offer tips and recommendations to help you prepare an effective property listing. Plus, he or she can help you promote your residence to dozens of prospective buyers and ensure you can streamline the property selling journey. Best of all, a real estate agent is ready to respond to your house selling concerns and questions at any time.
Ready to create an effective home listing? Use the aforementioned tips, and you can craft a house listing that will help you distinguish your residence from the competition.
I'm John Mahan, Sales Associate with William Raveis Real Estate, Harwich Port Office.
Throughout his childhood, John Mahan spent summers on Cape Cod at his parents’ home in Dennis Port. His intro to the Cape was, as he puts it, when his parents “carried me down the stairs at Sea Street Beach when I was a week old.” With a lifelong connection to Cape Cod, it seemed only natural for John and his wife, Mary, to move to Harwich – where they still reside – with their two young children in 1996.
Prior to moving to Cape Cod, John lived in the Worcester-Auburn area where he worked for Mass Electric for 10 years and was a member of the International Brotherhood of Utility Workers. When John and his family moved to the Cape, he worked at NSTAR for six years.
John began his career in real estate in 2002 when he joined Team Waystack Realty in Harwich Port. He has been a consistent top producing realtor in the Harwich area for the past 20 years. John’s approachable demeanor, combined with an integral understanding of the Cape Cod residential real estate market, have allowed him to build trusting, long-term relationships with his clients – both sellers and buyers.
